Build, run and keep improving the systems that power our business.
Location
Remote
Employment
Full-time
Team
Operations
About the role
We're looking for a highly resourceful, technically skilled Systems & Automations Lead to build, manage and continuously improve the systems that power our business.
This is a hands-on ownership role. You'll connect our technology, eliminate manual bottlenecks, keep lead flows reliable, and make sure our internal systems run efficiently.
TrueCare Marketing is a performance marketing and sales company specializing in lead generation, customer acquisition and conversion. We combine marketing with an in-house sales team to help businesses acquire qualified customers.
We need someone who thinks ahead, spots problems before they escalate, and independently turns operational challenges into scalable technical solutions.
Responsibilities
Build and own our operational infrastructure
Design, document and maintain the systems behind daily operations. Write technical SOPs and checklists for onboarding, offboarding, lead routing and integrations, and build repeatable processes that cut errors.
Eliminate manual work through automation
Find repetitive tasks and replace them with automated workflows.
Own our project management workspace
Manage and optimize Monday: tasks, workflows, dashboards, automations and integrations. Build visibility and accountability, and support leadership with reporting.
Manage CRM, dialer and lead routing
Maintain and troubleshoot GoHighLevel, Aloware, LeadDistro and related platforms. Fix lead sync, contact ownership, triggers, notifications and call routing so leads and calls flow accurately.
Own the lead-flow infrastructure
Connect ad platforms, landing pages, forms, call routing, CRM and sales. Configure publisher integrations for direct API leads and warm transfers, plus conversion postbacks, tracking parameters and attribution.
Marketing tracking and attribution
Manage Google Tag Manager, GA4, Meta Pixel and conversion APIs. Keep tracking and attribution accurate across paid media and affiliate campaigns, and support consent verification and lead compliance tools.
Test and monitor every automation
Test before deployment, monitor workflows and fix failures quickly. Catch broken workflows, missing data and sync issues, and keep documentation and QC procedures current.
Leverage AI to improve operations
Use AI to speed up documentation, troubleshooting and automation builds. Find and implement AI-powered reporting, routing, data cleanup and workflows that deliver measurable gains.
Manage day-to-day technical operations
Be the go-to for technical and system issues. Manage software accounts, permissions, licenses and access, handle technical onboarding and offboarding, and keep the tech environment clean, secure and documented.
Qualifications
Hands-on experience with systems automation, integrations or technical operations.
Strong understanding of APIs, webhooks, JSON and data synchronization.
Experience with GoHighLevel or a similar CRM platform.
Experience with custom automation solutions.
Familiarity with ClickUp or a comparable project management platform.
Experience with lead routing, call tracking, dialers or affiliate integrations.
Working knowledge of GTM, GA4, Meta Pixel and conversion APIs.
Comfortable using AI tools to solve technical problems.
Strong documentation, troubleshooting and problem-solving skills.
Able to manage multiple technical priorities on your own.
Performance marketing or lead generation experience is a plus.
Performance expectations
Success in this role is measured by:
System reliability
Systems and integrations that work, every day.
Automation effectiveness
Automations that save real time and run without babysitting.
Integration accuracy
Leads, calls and data flowing correctly between every tool.
Tracking quality
Clean conversion tracking and attribution across paid media and affiliates.
Issue resolution
Problems spotted early and fixed fast.
Less manual work
Measurable reductions in manual operational work.
Apply now
Submit a brief introduction explaining your technical experience. Include two or three examples of systems, integrations or automations you've personally built: the business problem, the tools you used, and the results. Shortlisted candidates may be asked to complete a practical technical assessment.