Privacy Policy

Last Updated: March 16, 2025

1. Introduction

TrueCare Marketing ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Last Updated" date of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Register for our services
• Sign up for our newsletter
• Complete a contact form
• Request information about our services

This information may include:

• Name
• Email address
• Phone number
• Mailing address
• Law firm name and details
• Professional credentials
• Payment information

2.2 Lead Information

As a lead generation service, we collect information from potential clients seeking legal representation, which may include:

• Name
• Contact information
• Case details
• Injury information
• Accident circumstances

2.3 Automatically Collected Information

When you access our website, we may automatically collect certain information about your device, including:

• IP address
• Browser type
• Operating system
• Referring URLs
• Access times
• Pages viewed

3. How We Use Your Information

We may use the information we collect for various purposes, including to:

• Provide, maintain, and improve our services
• Connect potential clients with appropriate legal representation
• Process payments and manage your account
• Communicate with you about services, updates, and promotions
• Respond to your comments, questions, and requests
• Monitor usage patterns and performance of our website
• Protect against, identify, and prevent fraud and other illegal activity
• Comply with our legal obligations

4. Disclosure of Your Information

We may share information in the following situations:

4.1 Service Providers

We may share your information with third-party vendors, service providers, and other business partners who need access to such information to carry out work on our behalf.

4.2 Legal Requirements

We may disclose your information where required by law or if we believe that such action is necessary to:

• Comply with a legal obligation
• Protect and defend our rights or property
• Prevent or investigate possible wrongdoing
• Protect the personal safety of users or the public

4.3 Business Transfers

We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business.

4.4 Attorney Partners

As a lead generation service, we will share potential client information with attorney partners who match the geographic and practice area criteria for the specific case. This is the primary function of our service.

5. Lead Information Practices

5.1 Lead Collection

We collect lead information through various channels, including website forms, phone inquiries, chatbots, and referral partners. All lead information is collected with the knowledge and consent of the potential client.

5.2 Lead Distribution

Leads are distributed to attorney partners based on geographic location, practice specialties, and availability. We may share the same lead information with multiple attorney partners in accordance with our Terms and Conditions.

5.3 Lead Retention

We retain lead information for a period necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

6. Data Security

We implement appropriate technical and organizational measures to maintain the safety of your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure.

7. Your Privacy Rights

7.1 Access and Control

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access personal information we hold about you
• The right to request correction of inaccurate information
• The right to request deletion of your information
• The right to opt-out of certain data sharing practices

7.2 California Privacy Rights

California residents may have additional rights under the California Consumer Privacy Act (CCPA) and other state laws.

7.3 European Privacy Rights

If you are located in the European Economic Area (EEA), you have certain rights under the General Data Protection Regulation (GDPR).

8. Children's Information

Our services are not directed to children under 18 years of age, and we do not knowingly collect personal information from children. If we learn we have collected personal information from a child under 18, we will delete that information.

9. Cookies and Tracking Technologies

9.1 Cookies

We and our third-party partners may use cookies, web beacons, and similar tracking technologies to track activity on our website and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

9.2 Analytics

We use analytics services such as Google Analytics to help us understand how users engage with our website. These services may use cookies and similar technologies to collect information about your use of the website.

10. Do Not Track Features

We do not track visitors over time and across third-party websites, and therefore do not respond to Do Not Track (DNT) signals.