Direct-response & creative strategy
Write the English and Spanish ads, scripts and messaging that bring in qualified leads and inbound calls.
Location
Remote
Employment
Part-time
Language
English & Spanish, native
About the role
We're looking for a creative, performance-driven Bilingual (English/Spanish) Direct-Response Copywriter & Creative Strategist to develop ad concepts, scripts and messaging that generate qualified leads and inbound calls.
You'll report directly to the founder and develop compelling English and Spanish campaigns, test creative angles, and keep improving ad performance.
TrueCare Marketing is a performance marketing and sales company specializing in lead generation, customer acquisition and conversion. We combine strategic marketing with an in-house sales team to help businesses acquire qualified customers.
This is a part-time role focused on creative strategy and conversion-driven advertising, not general content creation or social media management.
Responsibilities
Write high-converting ad copy
English and Spanish ad copy for Meta and other paid media platforms.
Hooks, headlines and scripts
Compelling hooks, headlines, video scripts and calls to action.
Research the audience
Dig into audience pain points, motivations and objections.
Ad concepts
Create ad concepts and turn them into ready-to-launch ads.
Study the competition
Research competitor advertising and find new creative opportunities.
UGC and direct-response concepts
Develop UGC-style video scripts and direct-response ad concepts.
Test and optimize
Work with the founder to test and optimize creative performance.
Iterate on winners
Analyze results and build new variations of winning concepts.
Landing page copy
Write and optimize English and Spanish landing page copy.
Accurate and compliant
Keep messaging accurate, culturally relevant and compliant with ad policies.
Qualifications
3+ years of experience in direct-response copywriting or creative strategy.
Native or near-native fluency in English and Spanish.
Strong understanding of Hispanic and English-speaking U.S. consumer audiences.
Proven experience writing ad copy that generates leads or sales.
Experience developing Meta ads and video ad scripts.
Strong grasp of consumer psychology and direct-response marketing.
Able to read campaign performance data and improve creative from it.
Strong research, creative thinking and communication skills.
Lead generation or performance marketing experience preferred.
Experience in legal, insurance, or other regulated lead-generation verticals (such as personal injury, auto insurance, or Medicare) is a strong plus.
Performance expectations
Success in this role is measured by:
Creative testing output
A steady flow of new concepts, hooks and variations in testing.
Conversion performance
Ads and landing pages that turn attention into action.
Qualified lead acquisition
Creative that brings in qualified leads and inbound calls.
Continuous improvement
Creative that gets more effective with every round of testing.
Apply now
Submit your portfolio and a brief introduction highlighting your direct-response advertising experience. Include examples of English and Spanish ads or campaigns you've developed, with performance results where available. Shortlisted candidates may be asked to complete a creative assessment.